Disrupt: Think the Unthinkable to Spark Transformation in Your Business by Williams Luke

Author:Williams, Luke [Williams, Luke]
Language: eng
Format: epub
Publisher: Pearson Education (US)
Published: 2010-12-08T06:00:00+00:00

• Differentiate: It’s important that you emphasize the differences between your disruptive idea and any competing offerings that may be floating around in the same industry or context. But, being different isn’t enough. Your idea must be different in ways that are valued by and relevant to potential customers. Being different means making tradeoffs in the features and functionality of your disruptive idea.

Here’s how journalist Robert Capps describes the tradeoffs that Pure Digital had to make to differentiate its Flip cameras from other camcorders:

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